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What is a Vanity URL?

By Ansley Merrill / April 10, 2024 /

Ever stumbled upon a web address that’s easy to remember and directly reflects the brand it’s representing? That’s a vanity URL you’re looking at. It’s a unique web address that’s branded for marketing purposes and it’s a game changer in the digital world. But you may be wondering: what is a vanity URL? These URLs…

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Zero-Click Searches and Their Impact on SEO

By Ansley Merrill / March 27, 2024 /

The digital landscape is a fickle beast, constantly evolving with the tides of technology, consumer behavior, and search engine algorithms. One of the latest—and perhaps most significant—shifts in this ebb and flow is the rise of zero-click searches. This catchphrase, once an enigma to SEO specialists, now stands at the forefront of contemporary search marketing—a…

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what is a website audit

What is a Website Audit?

By Ansley Merrill / February 15, 2024 /

In the ever-evolving digital landscape, a strong online presence is crucial for businesses and individuals alike. Your website serves as the virtual storefront, the first impression for potential customers and visitors. But how well is your website really performing? Enter the realm of website audits – a comprehensive examination of your site’s health, functionality, and…

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